
A Founder’s Guide to CFO’s Role in Start-ups, should you outsource CFO operations
A chief financial officer is trusted with the top financial position in any organisation. They areresponsible for tracking cash and fund flow, financial planning and analysing the company’sfinancial strengths and weaknesses and to propose strategic directions for the growth of anyorganisation. The CFO’s role is to oversee the organisation’s complete financial activities, including beingresponsible for the finance and accounting department, and serve a strategic advisory role tothe CEO. Meeting goals and keeping cash flow stable are clearly under the CFO’s direction. CFO alsoadvises department heads across the organisation, assisting them in both maximisingrevenues, reducing costs and playing a pivotal role in revenue-generating capacity, andcontrolling expenses or employee satisfaction or the company’s reputation. CFO's Focus on ensuring a strong return on investment (ROI) for their organisations. ROI isa measure of the…